Carib Brewery Limited

History of Mackeson

About Mackeson

	KMC has signed with Mackeson Stout 2010
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Mackeson Jingle

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Schedule 2009

HISTORY OF MACKESON

Mackeson Triple Stout

The history of Mackeson Triple Stout began in Hythe , Kent ; one of Britain 's famous “cinque ports”. It was at the Hythe Brewery during the nineteenth century that the Mackeson brothers – William and Henry – started to brew the beer that was to make their family name famous around the world. While the Hythe brewery has long since closed, visitors to Hythe can still see the Mackeson family Vault at the local churchyard and the Mackeson name is remembered on local street signs.

Originally essentially a Kentish beer with few aspirations to reach consumers beyond the south of England , Mackeson Triple Stout became a “national” – and later an international – brand when the Mackeson brewery was acquired by Whitbread during the 1920's. Now owned by the InBev, the Mackeson brand continues to be brewed in the UK and is also produced in the Caribbean by Carib Brewery and in the USA .

Mackeson Triple Stout is a “milk stout”; produced using lactose (also known as “milk sugar”). It is the use of lactose in the brewing process that gives Mackeson the “creamy” characteristic that makes the beer so different to the more widely known “dry stouts” and has ensured the continuing support of consumers around the world.

ABOUT MACKESON

Mackeson is a full-bodied milk stout that is “not too sweet and not too bitter,” with alc/vol: 4.9%.

It has strong and distinctive values that appeals to a multi-ethnic society, communicating energy, stamina, masculinity, smoothness and session ability.

It is primarily directed to young adult males who are fitness-conscious and enjoys socializing, (Generation Next).

The brand promises to identify with the strength and confidence of the consumer and take him to the “max” in various aspects of his life - delivering satisfaction, energy and pleasure (3 times the pleasure).

Its distinctive red, black and silver branding on all packaging signals the strength, power and masculinity of the brand. Mackeson – “Takes you to the Max.”

SCHEDULE OF MACKESON SPONSORED EVENTS 2009
Click here to see all sponsored events

DATE	EVENT	VENUE
12th April	The Journey	King George V Park
12th April	The Journey	Dwight Yorke Stadium, Tobago
16th May	Last Man Standing	Club Ambassador, Long Circular Rd.
30th May	I Am Legend 2	Queen's Park Savannah
6th June	Big Dance In Town 2	Kavemar Club, Upper Henry Street, P.O.S.
27th June	Firerama	Club Properity, St. James
14th Aug	Sabbath School	Unique Hall Santa Flora
14th Aug	Album Launch	Starhouse Trincity
18th Sept	The Original Wax Birthnight Party	Mas Camp Pub Woodbrook

NEWS

Local soca recording artiste KMC (Ken Marlon Charles) has signed on with Mackeson Stout for 2010. KMC has embraced Mackeson XXX Stout, locally and regionally as of January 1st 2010. He will be wearing Mackeson-branded gear and supporting Mackeson XXX, especially for Carnival 2010.

Mackeson Brand Officer, Nichole Stroude-Sandiford, expressed pleasure at signing KMC; “KMC is a strong Caribbean Man with distinctive style. A progressive and ambitious young man; He is the ideal representative for Mackeson and I am looking forward to working with him for 2010.”

KMC began the signing ceremony by opening up and sipping a Mackeson, and shared with us, how much be enjoys this brew. “ Mackeson is what I drink. This is what you will see me drinking and I am really happy to be signed up with Mack.” KMC has big plans for Carnival 2010 and he will be coming out with a bang.

Mackeson XXX Stout is a; full-bodied milk stout with 4.9% alcohol.

The photo below shows Mackeson Brand Officer, Nichole Stroude-Sandiford congratulating KMC for signing on.

Mackeson . . . Takes you to the MAX.